Tag: marketing

How to Survive in the Rapidly Evolving Outdoor Retail World.

Sports Authority, Gander Mountain, Toys”R”Us…It seems like physical retailers are disappearing at an alarming rate. While online sales are projected to continue growing in market share, 91% of US retail sales are still taking place in-store. So what is going on? The retail industry is evolving, not dying. According to ConsumerVue, “Outdoor consumers shop with a… Read more »

99 Bottles of Beer – Will They Choose Yours?

It’s no secret that one of the biggest challenges for craft beer companies today is the ever-increasing number of breweries in the market. The fact that consumers have so many options to choose from is why it is so important to understand how they choose their beer. By understanding consumers and how they buy, you… Read more »

USING SOCIAL MEDIA TO SERVE UP AUTHENTICITY

Using social to serve up authenticity

Are you giving your social media marketing the attention it deserves? Fortunately for the industry, craft beer drinkers are passionate about your products and they are sharing it on social media. Online conversations about taste, quality, and the newest offerings can influence and shape opinions before your beer is even sampled.  Research shows that the… Read more »