Tag: branding

Brands—the Future of Cannabis

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The cannabis industry is evolving quickly. Just six years ago recreational sales were non-existent, and now sales in the US legal marijuana market are expected to reach $8 billion in 2018. While the initial focus after legalization was on cultivation and distribution of products, it is now starting to shift. The mad rush to grow… Read more »

99 Bottles of Beer – Will They Choose Yours?

It’s no secret that one of the biggest challenges for craft beer companies today is the ever-increasing number of breweries in the market. The fact that consumers have so many options to choose from is why it is so important to understand how they choose their beer. By understanding consumers and how they buy, you… Read more »

The Value of Visual Presence in the Cannabis Industry

Creative solutions that solve dispensary challenges and benefit all. For many consumers, walking into a dispensary can be intimidating. Strict regulations combine with unpredictable wait times that result in customers being overwhelmed before they even enter the crowded sales area. But as companies are settling in and adjusting their strategies, things are starting to change…. Read more »

USING SOCIAL MEDIA TO SERVE UP AUTHENTICITY

Using social to serve up authenticity

Are you giving your social media marketing the attention it deserves? Fortunately for the industry, craft beer drinkers are passionate about your products and they are sharing it on social media. Online conversations about taste, quality, and the newest offerings can influence and shape opinions before your beer is even sampled.  Research shows that the… Read more »