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CBC

VISIT US AT BREWEXPO AMERICA! Come by the Zeon booth to see a wide variety of signs, displays & more, and also enter to win a FREE custom sign! Where? Exhibit Hall (Music City Center: Level 3) Booth 1525 When? Tuesday, May 1: 9AM-5PM Wednesday, May 2: 9AM-5PM Thursday, May 3: 9AM-3PM ENTER TO WIN… Read more »

How to Survive in the Rapidly Evolving Outdoor Retail World.

Sports Authority, Gander Mountain, Toys”R”Us…It seems like physical retailers are disappearing at an alarming rate. While online sales are projected to continue growing in market share, 91% of US retail sales are still taking place in-store. So what is going on? The retail industry is evolving, not dying. According to ConsumerVue, “Outdoor consumers shop with a… Read more »

USING SOCIAL MEDIA TO SERVE UP AUTHENTICITY

Using social to serve up authenticity

Are you giving your social media marketing the attention it deserves? Fortunately for the industry, craft beer drinkers are passionate about your products and they are sharing it on social media. Online conversations about taste, quality, and the newest offerings can influence and shape opinions before your beer is even sampled.  Research shows that the… Read more »