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Using social to serve up authenticity

USING SOCIAL MEDIA TO SERVE UP AUTHENTICITY

Are you giving your social media marketing the attention it deserves? Fortunately for the industry, craft beer drinkers are passionate about your products and they are sharing it on social media.

Online conversations about taste, quality, and the newest offerings can influence and shape opinions before your beer is even sampled.  Research shows that the leading themes of conversation surrounding craft beer online are…

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THE VALUE OF SIGNS

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THE VALUE OF POP FROM A BREWER/STORY TELLING

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THE ZEON PROCESS AND APPROACH: NEVER THE SAME-OLD, SAME-OLD

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Zeon